This marketing push is one of the most ambitious campaigns for a mobile game to date. “…the next step in mobile real time strategy game marketing” With TV for Apps all these activities can be tracked, measured and optimised. With TV for Apps the publishers of Clash of Kings can see how players respond to their TV ads: they can see where within the campaign a player actually downloads the game or where they re-engage or start in-app purchases. TSW is using its recently launched ‘TV for Apps’ service to track and optimise the efficacy of the Clash of Kings campaigns so that it can get real ROI, drive down CPI and also measure in-app activity (re-engagement, in-app purchases etc.) driven by its offline media investment. With a 360° marketing campaign combining outdoor, experiential, digital and mobile campaigns with a cinema and TV advertising campaign at the forefront. Marketing campaign for Clash of Kings launchesĬoveted first break secured in the first episode of Game of Thrones season sixĭeveloper Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015.
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